Скачать или смотреть How Did Swiggy Get 8 Lakh People To Market For FREE? | Marketing Strategy Case Study Part 1

8 LAKH people participated. ₹1 LAKH prize. CRORES earned in FREE publicity! 🤯

Welcome to Marketing Strategy Series - where I break down India's most VIRAL marketing campaigns and reveal the exact strategies that made them successful!

🔥 EPISODE 1: SWIGGY'S "WHY IS THIS A SWIGGY AD?" CAMPAIGN

Remember that bizarre Swiggy ad in October 2022?
UFOs in space ✨
Gulab Jamun Uncle 🍬
Random elements everywhere
BUT... where was Swiggy? 🤔

This wasn't just a weird ad. It was a MASTERCLASS in User-Generated Content Marketing!

📊 CAMPAIGN RESULTS:
✅ 80,000+ theories submitted
✅ India's TOP Google search
✅ Viral across Twitter, Instagram, WhatsApp
✅ Website crashed from traffic
✅ 18-minute reveal video - MILLIONS of views
✅ ₹0 media budget = CRORES in earned media

💡 KEY MARKETING LESSONS:
1. Create Mystery → Generate Curiosity
2. Turn Audience into Co-Creators → User-Generated Content
3. Engagement is more valuable than Direct Selling
4. Multi-Channel Strategy = Maximum Reach
5. Experience is more valuable than Advertisement

🎯 WHO IS THIS FOR?
→ Startup founders looking for low-budget marketing ideas
→ Small business owners wanting to grow organically
→ Marketing professionals studying Indian case studies
→ Content creators learning viral strategies
→ Anyone interested in business growth

🚀 WHAT'S COMING NEXT?
Part 2: How ₹8 Lakh Budget Generated ₹23 CRORE Revenue Shark Tank Success Story

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🎓 RESOURCES MENTIONED:
Swiggy "WITASA" Campaign 2022
User-Generated Content Marketing Guide
Multi-Channel Marketing Strategy Framework

🎬 ABOUT THIS CHANNEL:
I create content on:
✅ Marketing Strategies & Case Studies
✅ AI Tools for Business Growth
✅ Viral Business Turnaround Stories
✅ Indian Startup Breakdowns
✅ Practical Business Tips

⚠️ DISCLAIMER:
This video is for educational purposes. All information is based on publicly available data and

case studies. I'm not affiliated with Swiggy or any brands mentioned.

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