Скачать или смотреть Building a Narrative Operating System that Scales Your Business

“A story is a single arc of transformation. A narrative is the thread that connects them all.” — Rain Bennett

Most businesses think their biggest challenge is marketing. But what if the real issue is story misalignment?

In this solo episode, Rain Bennett introduces the Narrative Operating System—a strategic framework designed to bring your brand's stories into alignment across every department: from vision and mission to product, marketing, advertising, and sales.

This isn't just a branding tool. It’s a storytelling system that ensures your internal culture and external messaging work in harmony.

Rain breaks down each layer of the system and shows how companies can create a brand people don’t just buy from, but they believe in.

You’ll learn why most teams default to their own version of the story, how that causes confusion and erodes trust, and how the Chief Storytelling Officer role solves that. If you’ve ever felt like your message was scattered or your content inconsistent, this episode gives you a clear roadmap to fix it for good!


In this episode, you will learn to:
Align every department with one cohesive brand narrative
Build a storytelling system that fuels marketing, product, and sales
Understand the difference between story and narrative—and why it matters
Use narrative to drive consistency, connection, and long-term loyalty
Embrace the CSO role as the protector of your brand’s story DNA

CHAPTERS:
00:00 – Why most businesses don’t have a storytelling problem
01:30 – The concept of story misalignment and disconnection
03:15 – Introducing the narrative operating system
05:12 – What the CSO really does and why it matters
06:40 – Vision as the future story you’re writing with the world
08:45 – Mission as the plotline that gets you there
10:50 – Branding as the genre, tone, and public identity of your story
12:40 – Product as the physical representation of the narrative
14:40 – Marketing as the invitation into your story world
16:50 – Advertising as a natural, aligned ask
18:30 – Sales as the promise fulfilled, not a pushy pitch
20:00 – The final layer: feedback loops for evolution and growth
21:30 – How the CSO works across departments as a narrative translator
23:15 – The call to action: map your stories and fix the disconnect
24:45 – What to expect in the next episode on Vision
25:50 – Why your story system is your most important asset

For more storytelling tips and tricks, visit...

https://www.rainbennett.com/
https://www.thestorytellinglabpodcast...

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