AAIC22 - Beyond the hype to intelligently deliver a personalized total experience, Sean Whitty Adobe

Описание к видео AAIC22 - Beyond the hype to intelligently deliver a personalized total experience, Sean Whitty Adobe

In his talk Sean Whitty, Chief Technologist at Adobe, provides a deepdive on
How Adobe is utilizing AI to improve the customer experience
How to achieve personalization at scale
How Attribution AI analyzes and optimizes the buying process across all touchpoints
How the Adobe Experience Cloud integrates customer experience technology and data to simplify experience creation, execution, measurement, and optimization.

Links:
Experience AI https://business.adobe.com/why-adobe/...
Strike a Pose: https://www.adobe.com/max/2021/sessio...
Adobe Summit https://business.adobe.com/summit/ado...

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