Скачать или смотреть Is Social Commerce better than Social Media Marketing?

Everyone is saying social commerce will be the next big thing in ecommerce. But what is social commerce? In this video I explain what social commerce meaning, how to use social commerce, and why social is the future.

Because more and more we use our phones to browse the web, transaction abandonment is rising. That is, people are getting distracted by their phones and abandoning their checkout. The solution to this is to streamline the customer's purchase journey. This is where social commerce comes in.

At it's core, social commerce is about making transactions as easy as possible. But does it social commerce actually work? Well if you look at China you can see that it is one of the fastest growing ways to purchase goods online. And not just that, but also leave reviews, browse for new items, and reach out for support.

I also show how to use social commerce. The key is to focus on smaller ticket items, then use email marketing to guide them towards your actually Shopify store. It's about building trust with your customers and nurturing the relationship. Due to the nature of social commerce, people aren't going to spend a lot of money while browsing social media. Focus on impulse buys.

0:00 - Intro
0:30 - What is social commerce?
4:43 - Why it’s the future?
6:10 - How to use social commerce
9:54 - Criticism of Social Commerce
10:47 - Conclusion

Sources:
https://sproutsocial.com/insights/soc...
https://www.bigcommerce.com.au/blog/s...

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Hey, I'm Stuart. This channel is dedicated to help small business owners improve their marketing and help their stores grow. If you're into ecommerce or marketing, consider subscribing.

And if you're looking for really good email marketing platform, download SmartrMail here: https://www.smartrmail.com/