This Pickleball Startup Is Changing the Game | Story of the Deal

In this episode, we sit down with James Craig, an investor and real estate broker, to explore the journey behind the innovative Rally concept – a blend of hospitality and pickleball that’s transforming urban spaces in Charlotte. Discover how the team navigated the complexities of commercial real estate, from deal structuring and site selection to building a venue that redefines the "live-work-play" experience. Learn how technology, creativity, and strategic partnerships are key to scaling this unique business model. If you’re a commercial real estate broker or an aspiring investor, this story provides valuable insights on how to leverage unconventional ideas to create thriving, community-centric developments.

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