Franklin & Marshall in Galeries Lafayette Dubai Mall

Galeries Lafayette, the fashion purveyors for discerning consumers, has welcomed the American lifestyle brand Franklin & Marshall (store-in-store concept) to its premises in the presence of guests and partners.

An evening of fun activities with accompanying DJ, billiard tables, competitions and special gifts was Galeries Lafayette's contribution to the launch. The launch saw bloggers get into the swing of things, compiling stunning yet simple outfits for men and women from the Franklin & Marshall Collection.

The first stand-alone Franklin & Marshall store in Dubai Mall was launched by Cannavaro, one of Italy's football icons, and FIFA's Player of the Year in 2006, while Italian artist Serafino Rudari created his first ever Dubai live window for the event.

F&M celebrates Americana and in particular the US collegiate look but throws Italian tailoring and zest in the mix, resulting in an ensemble that combines sharp tailoring with casual lines. The brand is favoured by Hollywood A-listers, music gurus and sports icons. Fergie, Madonna, Katie Perry, Bruno Mars, Zac Efron and David Beckham are among the many stars that have been caught on camera sporting the Franklin & Marshall look.

The brand is represented in the Middle East by Multi Trend International, the retail wing of Kuwaiti Al Humaizi Group. Franklin & Marshall joins a portfolio of high street fashion outlets that include Go Sport, Courir, and Destination Maternity. In partnership with Multi Trend International, F&M is looking to increase its presence in the region, with stores expected to open in Abu Dhabi, Qatar, Bahrain and Saudi Arabia.