Mad Men: Unhappy People Selling Happiness

This video essay analyzes Mad Men, specifically the lead character Don Draper's relationship with happiness. What is happiness? Advertising is centered around analyzing that very question and exploiting consumers for their personal yearnings. Mad Men's Don Draper is an icon for his womanizing and insight into human psychology. Don Draper can sell anything to anyone. But why?
In this video, I explain AMC's hit series Mad Men and how their characters function.

Timestamps:
0:00 Advertising and Happiness
1:34 Is Megan Happy?
4:08 Character Breakdown
5:37 Don Draper Analysis

Music by:
'Lipstick' by David Carbonara
'The Carousel' by David Carbonara
'Space Walk' by Silent Partner
'Caravan' by Gordon Jenkins

FAIR USE NOTICE:
Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made "fair use" for the purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.

#madmen #dondraper #advertising