The risk perception gap: David Ropeik at TEDxWaldenPond

David Ropeik is a consultant in Risk Perception, Risk Communication, and Risk Management; Instructor at Harvard; Author of several books including: "How Risky Is It, Really? Why Our Fears Don't Always Match the Facts"; blogger at BigThink.com, Psychology Today, Huffington Post; "Risk: Reason and Reality"; former television journalist in Boston and twice winner of the DuPont Columbia Award, often referred to as the Pulitzer Prize of broadcast journalism.

His Talk: The Risk Perception Gap: Why we sometimes worry more than the evidence warrants or less than the evidence warns, and what we can do to reduce the risk that rises when we get risk wrong.

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