Скачать или смотреть Marketing That Matters: Storytelling, Culture & Partnerships

As consumer behavior continues to shift, marketing leaders are tasked with rethinking how brands engage with their audiences. In this PMC Marketing Leadership panel, leadership from brands in entertainment and consumer products will share insights on how they are guiding their organizations through this transformation. They’ll explore the balance between creativity and analytics, the importance of agile decision-making, and how to cultivate a brand identity that resonates through authentic storytelling and partnerships.

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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

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