Скачать или смотреть Books Are Paid Marketing Materials | Garlic Marketing Show Podcast

Author Julie Broad explains how she believes books are paid marketing materials that last for years. She was interviewed by the marketing expert Ian Garlic on his marketing show podcast.


Watch more videos on how to sell your self published book on Amazon and bookstores:
   • 5 Ways to Sell Your Self Published Book  

To access Julie’s interview on Garlic Marketing Show podcast, kindly visit:
http://iangarlic.com/2017/11/08/overc...

If you are interested in self publishing your book, visit Book Launchers website:
http://booklaunchers.com/
Connect with us on social media:
  / booklaunchers  
  / booklaunchers  
Video transcript:
So, even someone didn't publish the book you know this is great but when someone does publish the book I mean how do they make sure it's, how do you make sure it's successful?
Well, there's unfortunately no guarantee like that's the thing you know people always like guaranteed if somebody's guaranteeing your book is gonna be a best-seller there's a gimmick right.
There's some sort of a gimmick they're gonna game the system and you know if all you want is to build a post on Facebook and say you were a best-seller then cool go for it but if you want your book to actually hit readers and have results then you know the biggest thing is you focus on what's most important to you and so as a business person thinking about your goal.
Are you doing this because now you want to be a paid speaker? Are you doing this because you want to get clients in a certain industry and think about that particular goal and who is gonna read your book and what makes you unique to write the book that those people will want to read and if you put all that together then if you define success as my business grew you know 10 times as a result this book or now I'm getting paid $5,000 to speak where I used to speak for free then your book will.
If you've planned it out that way your book will more than likely be successful you know trying to say I'm gonna be number one overall on Amazon like I said it was really a lot of things happened all at once that were lucky for that to happen and it would be very hard to repeat that over and over again but making a book successful for you so that it achieves your goals yeah absolutely yeah and and that's that's crucial I mean it's personal marketing and book a book is a piece of marketing for the most part right mm-hm.
I mean I like to I like I love books so I never want to diminish it to call it you know a business card or just like a brochure because I know I treasure them but at the same time it's the smartest piece of marketing you could ever have because if you have a printed book and you give it to people I mean unless they hate the book for some reason they're gonna keep it they're gonna sit it on their desk they're gonna put on their shelf they're gonna pass it to other people and they paid you for that book in a lot of cases so you got paid to give them marketing material that lasts four years and that's a good point English.