Скачать или смотреть Gamification: The secret to hosting sustainable sports events?

Gamification has been used to improve processes across a wide range of businesses and as a method to deal with the intricacies of human psychology. Could it be used to develop sports events and the industry as a whole? According to Oluseyi Smith, Olympian and Engineer, the answer is yes.

Besides being one of the few athletes to have competed both in the Summer and Winter Games, Seyi is a passionate advocate for climate awareness and developed sustainability processes for small scale athletics events as part of his IOC Young Leader project.

In this SportWorks TALK, he guides you through what is gamification with respect to his project, how it can benefit sports and sustainability in general, and the results he achieved.