From Zero to Hero: A Marketing Sophistication Framework | PAKCon 2020

As companies scale, they need to progress in marketing maturity with regards to approaches used in acquisition and engagement, analytics setup, tool infrastructure and organization in place.

Project A Partner Florian Heinemann and CMO Philipp Werner elaborate on six marketing sophistication stages with the objective of providing marketeers with a framework to ensure focus on the right challenges at the right time.

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