Скачать или смотреть Adopting a Data-Driven Approach to Support Buyer Enablement | Zoe Kazmierski

In this episode, host Steve Goldhaber teams up with Zoe Kazmierski, a data-driven marketing strategist, to discuss a tech company's journey towards improved buyer enablement.

Key Topics Discussed:

The company's adoption of the challenger sale selling methodology and its impact on their marketing strategy.
Understanding buyer enablement: its role in the B2B sector and the challenge of assisting buyers through the decision-making process.
Unpacking data sources: the significance of win-loss interviews and the insights from client research to understand company positioning.
Digital behavior insights: analyzing site searches, chatbot interactions, and identifying content delivery gaps.
The progression of data collection: from manual methods to strategic partnerships and the growth of their client research function.
Navigating through data: distinguishing between essential insights and superfluous information.
Reflecting on the company's evolution in digital marketing: confronting competitors and aiming to strengthen their online presence.

Continue the conversation with Zoe Kazmierski and Steve Goldhaber on LinkedIn.