Designing Consumer Applications in India ft. Head of Design at Cult, Swiggy & Dunzo | InTheHaus

Get ready for a gripping episode all about the designing consumer applications in India We've got Shreeya Malpani (Cult), Srinath Rangamani (Swiggy) and Munz DT (ex. Dunzo) the masterminds behind some of the largest consumer applications in India, coming together to spill the beans on what matters the most while designing in India

This episode dives into building teams, challenges, gaining trust from the Indian consumer and scaling products in a diverse market.
P.S.: If you'd like more from these 3, just comment "Part 2" and we will bring them together to answer some of your questions.

Saksham Mendiratta
Co-founder of Lights Out Studio & Sosh
LinkedIn:   / saksham-mendiratta  
Instagram:   / saksham.mendiratta  
Lights Out Studio: https://lightsout.studio/
SoshTV:   / thesoshtv  
Sosh Studio:   / thesoshstudio  

Adil Singh
Co-founder of Lights Out Studio & Sosh
LinkedIn:   / adil-singh-baa90a129  
Instagram:   / adil_singh7  

Shriya Malpani
Head of Design at Curefit - house of cult
LinkedIn:   / shriya-malpani-43781847  

Munz (Mithunraj) TDT
Head Of Creative Design & Brand | Ex. Dunzo
LinkedIn:   / munztdt  
Instagram:   / munztdt  

Srinath Rangamani
Heading Design at Swiggy
LinkedIn:   / srinathran  
Instagram:   / srinathran  

0:00 Intro
0:41 Srinath's introduction
5:10 Srinath's entry into professional design
6:40 Srinath's big break with Adobe
7:55 Srinath's failed startup
8:23 Srinath's journey with Myntra
9:34 Shriya's introduction
11:20 Shriya's entry into Photography, Visual Design and Vikram Bava
13:20 Shriya's journey with visual design and startups
14:25 Shriya's experience with Myntra
18:10 Shriya's exit from Myntra
19:15 Shriya's stint with epiFi
20:00 Shriya's big break with cult.fit
22:50 Munz on college, music and photography
26:15 Munz entry into Bangalore
34:44 Munz's design career (Agencies, Flipkart, Freecharge, Dunzo)
47:53 Adil's introduction
50:46 How has consumer behavior changed over the last decade?
57:34 How do you guys bake consumer insights into the product?
1:03:08 How do you understand people better?
1:11:30 How do you design to build trust?
1:18:29 How does Dunzo & Swiggy instill trust for their customers?
1:24:29 Dangers of over-promising OR Building authenticity and transparency in your product
1:32:10 How does offline vs online come together in a product?
1:43:18 How does Srinath tackle "Food needs to be celebrated offline"?
1:45:57 How do you balance between brand vs price sensitivity in product design?