Amazon Advertising Product Launch Strategies with 9 Year Veteran

In this conversation, George and Prem discuss effective strategies for launching new products, particularly on platforms like Amazon. They explore the differences in approach for niche versus popular products, the importance of budget management, the role of reviews and pricing in product success, and the value of leveraging email lists for driving traffic. Prem shares insights on keyword targeting, campaign types, and the learning phase of product launches, emphasizing the need for a strategic approach to maximize visibility and sales.

Takeaways

-Different strategies are needed for niche and popular products.
-Keyword harvesting is crucial for niche products.
-For popular products, use Amazon's tools to find top keywords.
-Start campaigns with 10 to 15 relevant keywords.
-Testing various ad types is essential for success.
-Cross-selling with bestsellers can boost visibility for new products.
-Limited budgets can lead to more focused and effective campaigns.
-Reviews significantly impact new product performance.
-Coupons and deals can enhance product awareness.
-Building an email list can drive external traffic to new products.

Chapters

00:00 Understanding Launch Strategies for New Products
06:07 Navigating Budget Constraints in Launch Campaigns
08:27 The Role of Reviews and Content in New Product Success
12:32 Challenges of Launching in a Competitive Marketplace