Скачать или смотреть My First Barbie Dolls TV Commercial (with Mahalagang Paalala warning version)

My First Barbie dolls are large in scale and easy to dress – perfect for inspiring endless fashion stories.

My First Barbie is easier to dress and play with than the standard Barbie doll and has been specially designed for preschool-aged children.

PRESS RELEASE
Associated Press, January 5, 2023:
Lisa McKnight, Mattel executive vice president and global head of Barbie and dolls: "The first thing we wanted to address, we wanted to make the scale of our new preschool My First Barbie bigger. For example, our new My First Barbie is almost two inches bigger than our current fashion doll. So the current Barbie doll is 11.5 inches. This is now 13.5 inches . So it is a taller doll that is easier to manage. So in addition, we created a softer body, more articulation in the arms and legs and we also interestingly closed the hands of the doll like this (shows hands)."
Reporter: "As opposed to what?"
McKnight: "As opposed to fingers kind of open, especially the thumb. When you are dressing and undressing kids don't get frustrated with sleeves getting stuck on the thumbs."

Associated Press, January 12, 2023:
"My First Barbie is 13.5 inches tall, 2 inches taller than traditional Babs, with a larger waist that de-emphasizes the bust line (it remains in place, however), and flesh-tone modesty undergarments permanently attached. Her fashion is more kid-like, with playful heart, star and flower designs on jammies and flouncy preschool-friendly dresses and swim gear. Her accessories are larger for littler hands, and her hair is extra long for easier brushing.

My First Barbie's limbs are moveable, like some past versions of the doll, and her facial features remain recognizable. A huge milestone: Her fingers and thumbs are connected, eliminating a frequent complaint that Barbie's hands get caught in her clothes when children try to put them on.

Lisa McKnight, a Mattel executive vice president and global head of Barbie and dolls, told The Associated Press the company created the new version in response to feedback from parents.

"We talk to parents and kids almost 365 days a year," she said. "We started hearing a theme around younger kids wanting to play with Barbie. Parents were concerned that their children at the preschool age didn't have the fine motor skills to have a positive play experience with our traditional fashion doll."

The first rollout of the new doll includes four diverse skin tones and hair textures. Critics of 63-year-old Barbie, intended to symbolize a girl in her late teens, have long cited her dimensions as promoting unattainable, sexualized body standards for girls. My First Barbie, at a price point of $19.99, goes a long way in eliminating that issue. McKnight wouldn't directly address the criticism or whether My First Barbie has a place in turning around that negative view.

(...) McKnight made it clear that My First Barbie will not be a separate, parallel Barbie universe. She said new content featuring the doll will hit Barbie's YouTube channel later this month, with an animated special about the planning of a surprise party."

MAHALAGANG PAALALA: ANG MY FIRST BARBIE AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANUMANG URI NG SAKIT.