What is Click To Open Rate (CTOR), how to calculate it and what are its best practices?

Описание к видео What is Click To Open Rate (CTOR), how to calculate it and what are its best practices?

What is Click To Open Rate (CTOR)?

CTOR is a metric expressed in percentages, which compares the number of people who open an email from an email campaign to the number of people who actually click within the email.

The CTOR will give you a good understanding if people actually are liking the content you have within your email.

How to Calculate click to open rate?
CTOR = Number of unique clicks / Number of unique opens x 100

Want to learn more? See our glossary page on CTOR here:
https://www.saleslovesmarketing.co/gl...

#emailmarketing #email #clicktoopen #ctor

Комментарии

Информация по комментариям в разработке

Похожие видео