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Master Facebook Ad Scaling & Optimization with Charley!
In this tutorial, Charley from Disrupter School shows you how to scale Facebook ads with confidence. He shares his screen to walk through every key button, menu, and metric, with best practices for each. Covering both surf and stable scaling, he dives into Ads Manager, defines critical metrics, and shows how to organize data for custom insights. He also breaks down the 4PI analysis using real examples from high-spend accounts. Stick around for a massive giveaway at the end!
Get 100% of your ad scaling questions answered—guaranteed, or your money back.
My experience:
✅ Managed $600M+ in Facebook™ ad spend
✅ 12+ years of Facebook™ ad expertise
✅ Over 75,000 students trained
What's inside:
⭐️ Full Meta™ Ads Course ($1997 value)
⭐️ Weekly Q+A With Charley ($997/month)
⭐️ "Roast My Ad Account" LIVE ($997/month)
⭐️ A-Z Tools & Resources Library ($997 Value)
🎁 Bonus: 250+ Ad Creative Templates ($500 Value)
🎁 Bonus: A.I Disrupter Bot ($500 Value)
The Ultimate Guide to Scaling and Optimizing Facebook Ads Like a Pro
Introduction & Overview
00:00:00 How to Scale Facebook Ads with Confidence
00:00:20 Live Walkthrough – Real Ad Accounts from $100 to $50,000 Daily Spend
00:00:55 Beginner to Advanced – Master Facebook Ads Optimization
Facebook Ad Scaling Strategies
00:03:57 Introduction to Surf Scaling and Stable Scaling
00:04:19 Surf Scaling – Definition and When to Use It
00:04:42 How to Execute Surf Scaling (Peak Performance, Budget Bursts)
00:06:21 Monitoring Results & The Risk of "Day Trading" Facebook Ads
00:06:47 Pros & Cons of Surf Scaling – Key Takeaways
00:08:18 Stable Scaling – Definition & When It’s Better
00:08:38 The Process of Stable Scaling (Baseline, Incremental Increases)
00:09:28 How to Scale Facebook Ads in 5% Increments
00:10:20 Stable Scaling Pros & Cons – Long-Term Growth Explained
00:12:19 Surf Scaling vs. Stable Scaling – Which is Best?
00:13:46 How to 2X Your Business Every Month with Stable Scaling
Navigating Facebook Ads Manager
00:15:36 Complete Walkthrough of Facebook Ads Manager Dashboard
00:16:01 Understanding the Layout – Navigation Panel, Campaigns, Ad Sets, and Ads
00:19:17 Breaking Down Campaign, Ad Set, and Ad-Level Settings
Ad Management & Optimization Menu
00:21:32 Key Features – Duplicate, Edit, A/B Test, Automated Rules
Facebook Ads Metrics Explained
00:23:15 Cost Per Result – How to Measure and Improve It
00:24:00 Return on Ad Spend (ROAS) – Why It’s Misleading
00:24:32 Impressions vs. Reach – Key Differences
00:25:19 Frequency – How to Identify Retargeting vs. Prospecting Ads
00:26:04 Click-Through Rate (CTR) – When a Low CTR is Actually Good
00:27:11 CPM – Understanding Cost Per Thousand Impressions
00:28:09 Additional Engagement Metrics (Result Rate, Quality Ranking, Engagement Rate, Clicks, Landing Page Views, Add to Cart, Purchases)
Creating Custom Metrics & Reports
00:30:03 How to Build Custom Facebook Ad Metrics
00:30:30 Gross Profit Per Transaction (GPT) – Custom Metric Explained
00:31:55 Total Volume of Profit (TVP) – The Essential Scaling Metric
00:35:05 Lead Conversion Rate – Why It’s Critical for Lead Gen
00:37:31 Understanding Column Presets (Performance, Engagement, Video Engagement, Purchases)
Breaking Down Data in Facebook Ads
00:40:30 How to Use the Breakdown Feature to Analyze Ad Performance
00:42:18 Analyzing Data by Time, Age, Placement, Country, Platform, and Device
00:48:06 Special Considerations for Dynamic Ads & Flex Ads
Automated Reporting & Facebook Ads Insights
00:50:13 Creating Custom Views for Quick Ad Analysis
00:53:55 How to Build & Automate Facebook Ad Reports
The 4PI Analysis – The Most Powerful Ad Performance Analysis
00:56:41 Introduction to the 4PI Analysis (Four Key Performance Indicators)
01:01:36 Breaking Down the 4PI Metrics – Spend, Frequency, CPM, Efficiency
01:08:48 How to Interpret a 4PI Analysis for Better Decision Making
Real-World Facebook Ads Case Studies
01:13:34 Case Study #1 – Scaling King's Loot Wallet from $50 to $100,000 a Week
01:15:31 King's Loot – 7-Day Ad Account Breakdown & Key Insights
01:22:07 Analyzing Winning vs. Losing Ads for Scaling Performance
01:28:14 Final Insights from the King's Loot Case Study
01:28:53 Case Study #2 – Scaling Disruptor Academy from $18 to Over $200 Daily
01:29:27 30-Day Performance Overview & Scaling Strategy
01:31:00 Analyzing Primary Ad Sets & Creative Performance
01:36:28 Why Fewer Ads & Minimal Testing Led to Greater Profitability
01:38:55 How to Leverage Cash Flow & Focus on Second Purchases
01:39:14 Final Takeaways from the Disruptor Academy Scaling Strategy
01:39:34 Recap – How to Confidently Scale and Optimize Facebook Ads
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