Murphy Oil Soap Shows How to Make Wood Surfaces Look Great

Client: Murphy Oil Soap (colgate.com/MurphyOilSoap/home)
Producer: GeniusRocket Inc. (geniusrocket.com)
Studio: The DVI Group (thedvigroup.com)
Concept By: DVI Group (thedvigroup.com)


We live in a world of consumer choices...which also includes all different types of wooden floors and entire aisles stocked with cleaning products. Murphy Oil Soap wanted to provide value beyond just being a product; it wanted to support their customers and show exactly how they can safely create a sparkling, spotless floor through a series of how-to video tutorials. They approached GeniusRocket because they had heard they'd be assured privacy, professionalism, creative options, and low cost for their campaign.

Murphy Oil Soap was on a mission to also reinvigorate their website, so GeniusRocket worked in parallel with the website renovation team so that the website and videos would ultimately share a cohesive look and feel. The Murphy Oil Soap team appreciated the close communication channels with both GeniusRocket and the production company because it gave them tight control over the production process.

DVI Group, the production company who created and produced the series, developed 4 videos in total. These videos are currently viewable online via Murphy Oil Soap's YouTube channel and website.