HUGO BOSS TALK, Edition 1, Yukimi Nagano, Little Dragons

With HUGO BOSS TALK, we developed the first online TV series for HUGO BOSS TV. We chose an unconventional interview format: an interesting mix of people from the worlds of art, music, fashion and sport come together to chat informally, get to know each other, and explore their common ground and different viewpoints.

The first edition was presented by Yukimi Nagano, the lead singer of the Swedish electro pop band “Little Dragon”, and Eyan Allen, the then Creative & Brand Director of BOSS Womenswear. The format was implemented on several online channels and accompanied by a social media campaign. At the same time, information about the outfits being worn was made available, and directly linked with the online store.