Скачать или смотреть 👀 Let's get real about "brand awareness."

Your customers are scrolling. Fast. 🏃‍♂️💨

If your brand isn’t already a household name (like Coca-Cola), you don’t have the luxury of being vague, artsy, or clever.

You’ve got one job: BE CLEAR.

Crystal. Sharp. Immediate.

Here’s the mistake most businesses make:

They jump straight to brand awareness without first doing the hard work of brand explanation.

What’s the difference?

Brand awareness is getting people to recognize your name or logo.

Brand explanation is making sure people understand exactly what you do, why it matters, and how it helps them.

If people don’t know you yet, your messaging should work like a neon sign that says:

👉 Here’s what we do.
👉 Here’s why it matters.
👉 Here’s how it helps you.

Master the form. Then you can play.

Because nobody cares about your brand until they understand what you offer. 🚨

If you want to grow? Clarity comes first. Always. 💥

#StoryBrand #BrandMessaging #MarketingMistakes #DonaldMiller #ClearOverClever #BusinessTips #SmallBusinessMarketing #MessagingMatters