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Hi! Today we’re going to tell you How Does a Social Media Outage Impact Digital Marketing.

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Understanding a Social Media Outage

Social media outages can happen at any time. They can occur due to scheduled maintenance, unexpected technical glitches, or even the network blockade.
Studies show that on average, businesses lose $60,000 per hour when their main social media channels are down.
There are several factors that impact the impact of a social media outage on digital marketing:

The Duration of the Outage: More than two hours will have a larger impact than a shorter outage
The Severity of the Outage: If the social media channel is simply down, it is less severe than taking it down and blocking access to the network
The Sophistication of the Business: A small e-commerce business will be less impacted than a large corporate business
The Size of the Business: A larger business will be more impacted than a smaller business.

How to Prepare for a Social Media Outage

There is no way to completely prevent a social media outage. However, there are ways to minimize the effect of an outage on your business, such as the following:

Think about a Plan B: A backup social network. Schedule a weekly audit of all your social media channels.
Have a detailed plan for a social media outage: Define the right people to contact, set an emergency social media account.
Use the right tools: A social media tool that has a backup social media channel can help you recover from a social media outage.
Keep your options open: Consider moving your social media presence to another platform.
Stay in touch with your audience: Maintain your contact with your audience on secondary channels.

00:00 - 00:08 - Welcome to our video!
00:09 - 00:35 - Understanding a Social Media Outage
00:36 - 01:02 - Factors
01:03 - 01:50 - How to Prepare for a Social Media Outage
01:51 - 02:05 - Get in touch with us today!

Rest assured your digital marketing will be strong enough to withstand social media outages. Get in touch with us today and let us know how we can help!

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