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Presentation Title: Worldbuilding & Mythology

Event: StoryWorld Conference + Expo on november,1st - 2011

Speaker: Jeff Gomez, CEO, Starlight Runner Entertainment

Description: Over the past year, several of the world's leading producers of entertainment content have begun the process of adapting transmedia techniques to maximize the effectiveness of their properties across traditional and digital platforms. But how do we prepare our narratives to be engaging and compelling in ways that engender participation and loyalty from a mass audience? In this exclusive talk by Jeff Gomez, CEO of Starlight Runner Entertainment and the world's leading transmedia producer, we will explore techniques to discern the message of a property, clarify its message and theme, and maintain the quality and integrity of our story worlds even as they are vastly expanded to accommodate extensions into film, television, mobile, web, prose, video games and graphic fiction.

-EraTransmedia site: www.eratransmidia.com

-More videos from SWC11 or transmedia content: send email to [email protected]

-Slides from EraTransmedia, a transmedia study group can be downloaded at www.slideshare.com/rdarnaut1

-Twitter: @EraTransmedia

-Facebook group page: www.facebook.com/groups/transmidia