Скачать или смотреть The Value of Organizational Identity

Identity and brand strategy expert Philip Durbrow, chairman and CEO of Marshall Strategy http://www.marshallstrategy.com shares his insights on the value of identity and its impact an organization's success. A leading authority on corporate and brand identity, Durbrow has advised many of the world's leading corporations, governments and non-profits including, Bank of America, GE, Walt Disney, The World Wildlife Fund, University of California Berkeley and others. In The Value of Identity, Durbrow explores the value and benefits of a strong identity, explaining why it's the most important element in the chain of marketing and communications activities.