Calculating Cut Flower Profitability with Jenny Marks of Trademarks Flower Farm

Jennifer Marks of Trademarks Flower Farm discusses the profitability of flower farming, emphasizing the importance of analyzing enterprise budgets to determine which flowers are most profitable. She shares her own journey of starting from scratch, growing flowers on her farm, and gradually making it a profitable venture. Jennifer encourages farmers to prioritize highly profitable products and teaches how to calculate profitability through enterprise budget analysis. She emphasizes the need for individualized analysis, as different techniques and locations can affect profitability. Jennifer provides a basic overview of how to conduct an enterprise budget analysis and encourages attendees to apply this knowledge to their own businesses.