Louis Vuitton Pur Oud perfume review on Persolaise Love At First Scent episode 204

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Episode 204 of Love At First Scent

This was a YouTube Live broadcast streamed on Tuesday 13th July 2021. Unscripted. Unedited. Unrehearsed.

This episode was a review of the new Louis Vuitton Pur Oud, composed by Jacques Cavallier. We also found some time to mention YSL M7, the 2002 creation from Cavallier and Alberto Morillas.

Introduction 0:00
Louis Vuitton Pur Oud 2:40
YSL M7 13:22

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Here's the blotter update:

Right to the end, Pur Oud successfully presents all the paradoxes and contradictions inherent in oud: soft vs granite-like; silent vs loud; aggressive vs laid-back. It is fiendishly expensive, but that aside, it is quite heart-stoppingly beautiful. I've also enjoyed revisiting M7. What a gem this was, contrasting the sparkle of that bergamot opening with cedar and incense, as well as a use of musks that is never overdone. I'm tempted to give it a few wearings this summer.

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Thanks for watching.

[Sample provided by the brand.]

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Persolaise is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry. All reviews are entirely independent. Content is never 'sponsored' by any external agencies. Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.

[* In November 2020, I was commissioned to complete a writing project by the brand Amouage. The project may or may not have a bearing on the scents released by the brand from 2021 onwards. At the time of writing this note, my intention is to continue mentioning and reviewing all Amouage scents released up to the end of 2020, except in posts/articles where perfumes from several brands are included and presented as part of a selection/collection (eg ‘best of’ posts and lists).]

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