Скачать или смотреть Shopify SEO: 5 Proven Strategies to Double Sales in 90 Days

If you run an ecommerce store,
you’ve probably realized SEO is a never-ending battle.
But the truth is, most stores lose not because they don’t try,
but because they’re focused on the wrong signals.
Today I’m going to give you five advanced SEO moves
that actually drive sales — not just traffic.
By the end, you’ll know how to structure your site
so Google sees it as the most trustworthy store in your niche.
Let’s get right into it.
First — keyword clusters built around buying intent.
Most stores chase random keywords like “best shoes” or “summer dress.”
The problem is, those terms are too broad.
Instead, build small keyword clusters
around a single intent to buy.
For example,
instead of targeting “running shoes,”
create a cluster around “waterproof trail running shoes,”
“men’s trail shoes,” and “trail shoe reviews.”
Each page links to your main product page,
which tells Google —
you own this category.
That’s how you stop competing with giants
and start dominating specific, profitable niches.
Second — internal linking that passes authority where it matters.
Think of your store like a web of roads.
If your best-selling products are hidden behind dead ends,
Google can’t find them —
and neither can customers.
Use a three-layer link system.
Your category pages should link down to products.
Products should link sideways to related items.
And your blog content should link back up
to both categories and products.
This loop helps Google crawl faster
and spreads ranking power across your entire store.
Third — programmatic SEO.
This is where things get fun.
Programmatic SEO means creating pages at scale
using data from your products, locations, or categories.
You combine variables like
product type, use case, and location.
So instead of one “hiking backpack” page,
you might have “best hiking backpacks for women,”
“best hiking backpacks in Colorado,”
and “best hiking backpacks for kids.”
Each one targets a different long-tail search
with the same core template.
That’s exactly how big marketplaces
win thousands of rankings with minimal effort.
But remember —
every page still needs real value.
Descriptions, comparisons, or local insights
so it doesn’t look auto-generated.
Fourth — structure your on-page SEO for AI-driven search.
Search is changing fast.
AI systems like Google’s Search Generative Experience
look for clarity and structured data.
So your product pages need to speak their language.
Add schema markup for reviews, prices, and FAQs.
Use clear headings that follow a natural order —
H1, H2, H3 —
and make sure each section answers a specific question.
This makes your page easier for both people and machines to understand,
and that’s what gets you pulled into AI summaries and featured snippets.
And finally — backlinks that actually move rankings.
Most ecommerce sites waste time chasing blog links
that never touch their money pages.
You want contextual backlinks
that point directly to category and product pages.
Here’s how:
Create a valuable guide or checklist
that naturally links to your products.
Then, reach out to complementary brands
and offer a link exchange or collaboration.
For example,
if you sell hiking gear,
partner with a travel blog or a nutrition brand.
They link to your gear guide,
you link to their packing list,
and both of you grow authority faster.
This isn’t shady link trading —
it’s a smart way to share relevance
across overlapping audiences.
Let’s recap.
Cluster your keywords around buying intent.
Link your pages like a web, not a maze.
Use programmatic SEO to scale.
Structure for AI search.
And build backlinks that drive real authority.
Do these five things
and your store’s SEO stops being guesswork —
it becomes a growth engine that compounds over time.
Thanks for watching,
and I’ll see you in the next one.