Скачать или смотреть Communication that connects | Jakob Trollbäck | TEDxBerlin Salon

In a world that often feels divided, finding a shared language has never been more important. Jakob Trollbäck explores how communication shapes connection — from the words we choose to the stories we tell. He highlights how clear, thoughtful communication can unite people, foster collaboration, and even help advance global development goals. In 2015, Jakob and his team created the visual and verbal communication system for the UN’s 17 Sustainable Development Goals. Two years later, he launched The New Division, a Stockholm-based agency dedicated to communicating sustainable thinking and practices. In 2019, The New Division co-founded the Inner Development Goals, a framework for the skills and capacities humanity needs to reach the SDGs. Most recently, his team shaped the communication system for the Kunming-Montreal Global Biodiversity Framework, also known as The Biodiversity Plan. Jakob is most recently the founder of The New Foundation, created to counter polarization and strengthen unity by highlighting facts and the fundamental wishes we all share: freedom, justice, equality, and well-being on a healthy planet. The foundation's mission is to bring together the many organizations working for good causes and help them communicate with a clear, unified voice that inspires cooperation across divides. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx