Скачать или смотреть Performance Max vs Standard Shopping: Which Scales Better for Google Ads?

Is Performance Max really better for scaling Google Ads? In this deep-dive ad lab test, we compare Performance Max vs. Standard Shopping campaigns head-to-head with $75K+ in weekly ad spend. Find out why PMAX fails to scale and how Standard Shopping outperformed it — despite the hype.

What you'll learn:

The real impact of PMAX on new vs. returning customers

Why PMAX stops scaling past a certain budget

Conversion, CPA, and ROAS differences

When to use Standard Shopping instead of PMAX

📌 Chapter Markers:
00:00:00 Why Performance Max Stops Scaling
00:00:21 Testing PMAX vs Standard Shopping Head-to-Head
00:01:30 Setup: Budget Allocation Between Campaigns
00:03:00 First Results: No Major Change in Topline
00:04:10 CPC and Conversion Cost Analysis
00:05:50 The Myth of PMAX Conversion Value
00:07:10 Real Differences? Or Just Statistical Noise?
00:08:20 New vs Returning Customers Breakdown
00:10:00 Why PMAX Hits a Scaling Ceiling
00:11:45 The Built-in Limitations of PMAX
00:13:30 Final Results: Standard Shopping Wins Scaling
00:14:30 What To Use for Scaling New Customer Acquisition

🎁 Free Resources:
👉 Download the FREE MPI Checklist: https://www.tiereleven.com/mpi

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