The Hyer Story - With CEO Zach Lawless

Uncover the rich history of HYER Boots, dating back to the roots of cowboy culture in Olathe Kansas. From the dusty trails of 1875 to the present day, witness the evolution of craftsmanship and tradition that has stood the test of time. Zach Lawless, the driving force behind HYER Boots' resurgence, shares his personal journey of reuniting the family with its heritage.

Go behind the scenes of the modern-day HYER Boots factory, dig through company archives, and meet some of the supporters along the way.

Share your thoughts and connect with fellow boot enthusiasts in the comments below. What's your HYER Boots story? Let's celebrate the revival of a true American legacy together.

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