Скачать или смотреть APIs & LLM Tokens Demystified for Marketers | No-Code AI Automation Explained

You’ve learned that AI agents go beyond conversations to perform actions using CRUD. But how do these powerful automations actually talk to your marketing tools and AI models? The answer lies in APIs and LLM Tokens.

In this video, I break down these two essential concepts in a way that any marketer can understand, without any technical background. As someone who has spent over 16 years in the marketing world, I’ll explain why understanding these building blocks is your key to unlocking truly powerful AI automation for your business.

What you'll learn in this video:

APIs (Application Programming Interface): We’ll use a simple analogy to explain what APIs are and why they are the "bridges" your AI agents use to connect with platforms like your CRM, social media tools, and analytics dashboards.

LLM Tokens: Discover what tokens are and why they are the "currency" that powers your AI's brain.

Why a marketer needs to care: Learn how understanding APIs and tokens helps you manage costs, ensure data privacy, and build more effective, sophisticated automations.

Practical Examples: See how APIs and tokens work together behind the scenes to make your no-code workflows possible.

API Keys Explained: A crucial segment on what API keys are, where to find them, and why you must keep them secure.

This is the second video in our series on empowering marketers with no-code AI skills. It’s the perfect follow-up to our video on CRUD, and it's essential knowledge before we build our first workflow.

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