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Raise Funds for...
For small business investments
If you are starting a business and want to attract smaller investment amounts, use these methods.
1. Equity crowdfunding platforms
These websites allow you to offer a small amount of equity in your company to a large pool of investors.
Wefunder: Lets you raise up to $5 million and allows anyone to invest, with minimum investments often as low as $100. This is ideal for tapping into a large base of smaller investors.
StartEngine: Connects startups with a community of investors who can invest via various payment methods, including credit cards.
Republic: Powered by AngelList, this site enables crowdfunding and accepts investments as small as $10.
Gust: Primarily for angel investors, Gust offers resources to help entrepreneurs succeed and has helped companies raise over $50 billion.
2. Angel investor networks
Angel investors are high-net-worth individuals who invest their own money in early-stage businesses, often in exchange for equity. While many invest larger sums, some may participate in smaller rounds.
AngelList: A platform where you can build a network and connect with individual angels or larger syndicates.
Angel Capital Association: A non-profit trade association that can connect you with vetted angel investors, though they are often focused on the U.S. market.
Your existing network: Start with friends, family, and professional contacts. Many small businesses get their initial funding from personal connections. You can formalize this with legal agreements to protect relationships.
For personal projects (creative, cause-based, etc.)
If your goal is not a business but a project or cause, these platforms and strategies work best.
1. Reward-based crowdfunding
Platforms like Kickstarter and Indiegogo are designed for personal projects. You offer different "rewards" based on the donation amount.
Kickstarter: A popular platform for creative projects like films, music, games, and art.
Indiegogo: Offers both fixed and flexible funding goals, giving you more options for your campaign.
2. Social media campaigns
Social media is an extremely effective way to reach people and build a community around your project.
Start with a compelling story: Clearly explain what you're raising money for and why it matters.
Use visuals: Create eye-catching graphics and high-quality videos to share your message.
Direct outreach: Use LinkedIn and other platforms to contact potential supporters directly with a tailored message.
For charitable causes
1. Donation-based platforms
These sites focus on individual giving rather than investment returns.
GoFundMe: A well-known platform for personal causes, medical expenses, and charitable efforts. It is based on donations, not investment, but can be very effective for raising funds.
Most popular and general platforms
GoFundMe: A leader in the donation-based space for personal causes, social impact campaigns, and nonprofit fundraising. It is the largest crowdfunding platform by total funds raised.
Kickstarter: A top rewards-based platform for creative projects across technology, art, film, and games. It operates on an "all or nothing" model.
Indiegogo: A global rewards-based platform known for flexible funding options for entrepreneurs and artists. It also includes an "InDemand" feature for ongoing fundraising.
Patreon: A membership-based platform where content creators, musicians, and artists can receive recurring support from their fans.
Fundable: Offers both rewards-based and equity-based fundraising for startups and small businesses. It operates on a monthly fee rather than taking a percentage of funds raised.
Equity and startup investment platforms
Wefunder: Specializes in equity crowdfunding for startups and small businesses, allowing everyday investors to purchase shares in companies.
StartEngine: An equity crowdfunding platform for startups, allowing them to raise capital from both accredited and non-accredited investors.
Crowdcube: A prominent UK-based equity and bond crowdfunding platform for European startups.
Republic: Offers investment opportunities in startups, real estate, and crypto to both accredited and non-accredited investors.
SeedInvest: An equity crowdfunding platform that provides access to vetted startup and seed-stage investments.
EquityNet: This platform connects entrepreneurs with a large network of angel investors and venture capitalists.
MicroVentures: An equity crowdfunding platform with a secondary market for trading private stock.
CircleUp: An equity platform specializing in consumer goods and other high-growth startups.
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