The Power of Habit

   • The Power of Habit  

Charles Duhigg's The Power of Habit explores the science of habit formation and change. The book uses case studies, including that of a man with brain damage, to illustrate the habit loop (cue, routine, reward) and the role of the basal ganglia. It further examines how cravings intensify habit loops and discusses strategies for habit change, emphasizing the Golden Rule (maintain cue and reward, change routine) and the importance of belief and community support. Additionally, the book analyzes habit formation in organizations, showing how keystone habits can trigger widespread changes, and explores how companies and movements leverage social habits to achieve goals. Finally, it touches on the complex interplay of free will and habit.