Dealer Doc Fees and Advertising

What is a doc fee, and why does it matter how and when it’s disclosed? A doc fee – short for document or documentation fee – is sometimes called a dealer fee or something else. It’s intended to cover the costs a dealership incurs in preparing the documentation related to a retail vehicle sale or lease. Let’s be clear – it does cost money to administer all that paperwork, and there’s nothing wrong with charging for those services. Are doc fees regulated? How do you determine what you can charge when it comes to doc fees? Do you have to advertise doc fees? All these questions and more are answered in this installment of Drop the Bow Tie.

James S. Ganther, Esq. brings you the industry perspective from a veteran in automotive legal compliance.

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