Скачать или смотреть Optimising Ecommerce Returns & Exchanges, with Oh Polly | Inside Commerce Podcast

Episode 278: The Future of Ecommerce Returns: Paid Returns, Customer Perception & Innovation

How are leading brands managing returns in 2024?
Join us as we explore the evolving landscape of ecommerce returns with industry experts from Oh Polly and Loop. In this episode, hosts James & Paul dive into return policies, customer insights, and innovative, data-driven strategies that transform the return process into a strategic advantage.
---

Featured Guests:
Emily Mcmorran – Customer Journey Manager, Oh Polly (https://www.ohpolly.com/)
Samir Kamnani – Senior Product Manager, Loop (https://www.loopreturns.com/)

---
Episode Overview:
Ecommerce returns are undergoing a transformative shift, with paid returns emerging as a new norm. In this insightful episode of Inside Commerce, our hosts break down how modern brands are rethinking return policies. By leveraging robust data insights and innovative strategies, companies can turn return management into a tool for enhancing customer satisfaction and driving business growth.

Key Discussion Points:
✅ The influence of paid returns on customer loyalty
✅ Balancing return fees with a superior customer experience
✅ Utilising Offset Returns Coverage to mitigate costs
✅ Harnessing data-driven insights to reshape return policies
✅ The evolving debate: refunds versus exchanges in today's market

Whether you're an ecommerce leader, a DTC brand owner, or a retail strategist, this episode delivers actionable insights to optimise your return processes and fuel growth.

---
About Oh Polly:
Oh Polly is a global powerhouse in premium women’s fashion, renowned for its standout party dresses and occasion wear. Crafted in London and celebrated for its figure-enhancing designs and luxurious fabrics, Oh Polly has captured global attention (with over 1.6 billion views across social media) cementing its status as a trendsetter in modern fashion.

About Loop:
Loop is at the forefront of revolutionising the returns space by transforming traditional operational challenges into profit centres. Specialising in returns management, tracking, and reverse logistics, Loop leverages advanced data analytics to turn every customer interaction into an opportunity for enhanced satisfaction and business efficiency.

---
Episode Timestamps:
00:00 – Preview
00:40 – Welcome to the podcast and introduction of Emily & Samir
03:00 – 2024: The Rise of Paid Returns & Its Impact on Loop
08:05 – Oh Polly’s Shift to Charging for Returns & Its Effect on Brand Perception
10:57 – Sponsored Message from Shopify
11:48 – Oh Polly’s Innovative Strategies for Return Management
13:27 – Integrating Returns into a Holistic Customer Experience
16:44 – How Oh Polly Gathers & Utilises Customer Feedback
19:27 – Understanding Offset Returns Coverage
28:38 – Oh Polly’s Vision for 2025: Trends in Returns & Ecommerce Logistics
32:40 – Leveraging Data to Enhance Return Processes
35:26 – Returns in 2025: Anticipated Trends and Innovations
39:30 – Balancing Customer Satisfaction with Profitability

---
For more insights on ecommerce trends and expert strategies, visit the Inside Commerce website and explore our additional resources.
Don’t forget to subscribe, connect with us on LinkedIn, and stay updated with the latest in ecommerce innovation.
✅ Subscribe:    / @insidecommercepodcast  
🔗 LinkedIn:   / inside-commerce