The Role of a Wine Distributor

In this video, wine industry sales expert, Ben Salisbury, walks viewers through all aspects of a wine distributor's role in the US Market. The role of the wine distributor has evolved over the years and winery owners, wine brands, and importers would be wise to educate themselves on the "modern" way of working with distributors. This video will break everything down for you and provide a very up-to-date overview of the role wine distributors play. Of course, the information contained in the video is equally valuable to craft distilleries as well. One of the new developments in the "3-tier" world of wine distribution is the advent of DIGITAL 3-TIER vis a vis LibDib (Liberation Distribution).

00:16 Introduction + the 3-tier system
02:03 Ben talks about DIGITAL 3-tier (LibDib)
02:37 How distributors make $$
03:37 First role is to provide the legal transport of wine into the state
04:06 The second role is to store your wine in their warehouse
05:20 Another role is delivering to restaurants and retailers
06:18 Role of an expert in the local market
07:16 Distributors have keen business insights and knowledge of trends
08:01 Distributors play multiple other roles such as Category Manager, Space Management, Marketing, and Digital Order Entry
09:52 Can distributors sell stuff for you?
12:00 How to get distributors to match your efforts in the market
12:20 Wrap-up

Here is a link to LibDib's website. Tell them Ben Salisbury sent you! https://libdib.com/

Here's an article on 3 tips to selling wine on LibDib: https://www.winesalesstimulator.com/b...

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About Wine Sales Stimulator
Wine Sales Stimulator is a group membership program providing winery and distillery owners and executives the training they need to grow sales. The program includes online classrooms, a private networking group, and weekly live coaching sessions. The self-paced training modules cover twelve topics relevant to increasing sales. The program was created by Ben Salisbury, an established expert in selling and marketing wines and spirits. Ben has more than 38 years of experience, and has worked as a sales executive for some of the largest global companies including Constellation Brands. Ben and his team of experts have helped more than one hundred clients improve their sales success. Their client list includes some of the most recognized brands.

About Ben Salisbury
Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.