7 Principles of Conversion-Centered Design - Oli Gardner

Learn 7 Principles That Will Get You Conversions. Learn from one of the industry's best, Oli Gardner from  @Unbounce. The design and conversion principles he shares are blueprints to success for your landing pages.

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0:00 Introduction
4:31 ATTENTION USING ATTENTION-DRIVEN DESIGN TO APPLY FOCUS TO YOUR CONVERSION GOAL
5:20 ATTENTION RATIO 163:1
5:53 ATTENTION RATIO 86:1
6:09 ATTENTION RATIO 130:1, including the interface
10:14 23 principles of Attention-Driven Design
15:29 Stukent Conversion Goodies Attention-Driven Design Ebook - Coming Soon
16:19 CONTEXT SIGNALS VARY DEPENDING ON THE INBOUND CHANNEL YOU ARE USING TO DRIVE TRAFFIC POST-CLICK SUCCESS PRE-CLICK PROMISES
19:29 Display & Facebook Ads Design & message match is key
20:52 Email marketing Design and message match are key
24:52 CLARITY COMMUNICATING YOUR UNIQUE CAMPAIGN PROPOSITION ON A LEVEL WHI DELIVERS CONSISTENTLY ACCURATE RESULTS
26:35 what do they actually do?
28:26 Stukent Conversion Goodies The Clarity Test Worksheet
29:00 INFORMATION HIERARCHY
33:21 what do your forms say about your campaign?
33:52 CONGRUENCE ALIGNING EVERY ELEMENT ON YOUR LANDING PAGE WH- AND ONLY WITH YOUR CAMPAIGN GOAL
35:36 Stukent Conversion Goodies Form-First Design Balsamiq Wireframe
36:35 campaign goal download a white paper
37:22 Stukent Conversion Goodies The Congruence Test Worksheet
38:06 CREDIBILITY DEMONSTRATING BELIEVABILITY BY LEVERAGING AUTHENTIC
39:41 SUPPORT THE CONCEPT VS. SUPPORT THE PROVIDED
41:23 CLOSING APPLYING POSITIVE CLICK TRIGGERS & ELIMINATING NEGATIVE IMPULSES AT THE POINT OF CONVERSION
44:37 Stukent Conversion Goodies Call to Action Closers You Can Test
44:57 CONTINUANCE AMPLIFYING CONVERSION OPPORTUNITIES USING POST-CONVERSION MARKETING & MOMENTUM LOOPS
46:23 TO RECAP