Скачать или смотреть "Think Different" Ad - Apple 1997 | The greatest ad of all time

"Here’s to the Crazy Ones" is one of Apple’s most iconic advertisements, launched in 1997 as part of the "Think Different" campaign. At a time when Apple was struggling to redefine itself, this ad became a cultural milestone, capturing the essence of innovation, creativity, and rebellion that Apple wanted to embody.

The commercial features black-and-white footage of historical figures who dared to think differently, such as Albert Einstein, Martin Luther King Jr., Muhammad Ali, and Pablo Picasso, among others. They represent individuals who defied the norms and changed the world through their vision, courage, and willingness to break the mold.

The narration, delivered by Richard Dreyfuss (or Steve Jobs in an alternate version), perfectly encapsulates the ad's message:

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

This ad was more than a marketing strategy. It was a declaration of Apple’s ethos, reaffirming its commitment to championing creativity, innovation, and challenging the status quo. It also served as a turning point for the company. Under Steve Jobs’ leadership, Apple was able to restore its brand image, eventually becoming one of the most valuable and influential companies in the world.

The ad's lasting impact lies in its ability to resonate with a broad audience — not just Apple fans, but anyone who dares to dream big. It appeals to the human desire for self-expression, pushing boundaries, and making a difference. Even decades later, "Here’s to the Crazy Ones" continues to symbolize the spirit of disruption and innovation.