The K-Pop Mogul Behind BTS Is Building the Next BTS in LA

The popularity of BTS has helped push Hybe to become the largest music company in South Korea. With the world's biggest boy band on hiatus, Hybe founder and chairman Bang Si-Hyuk wants to replicate the formula that changed music-but with even more global appeal. In an exclusive interview with Bloomberg News' Lucas Shaw and Sohee Kim at Hybe America's headquarters in California, Bang shares his ideas on various topics including the partnership with Hybe America CEO Scooter Braun, the Latin American music market, the US market, the use of AI in music production, and the company's five-year road map. (Korean with English subtitles.)

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