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🚫 Don’t Put Drugs in the Driving Seat

The UK Government has launched its first drug-driving campaign in 10 years, and the message is loud and clear: driving under the influence destroys lives.

In this post, Mark Checksfield, Head of Operations at Fleetmaxx Solutions, breaks down what the new THINK! campaign means for fleets, drivers, and road safety across the UK.

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With a 70% rise in drug-related road fatalities over the past decade, and 27,000 convictions every year, drug-driving is now one of the fastest-growing threats on our roads. Young men aged 17–30 are the most at-risk, with THINK!’s research showing that nearly a third believe it’s acceptable to drive if they “feel fine” after taking drugs.

The new campaign uses powerful, first-person footage shot entirely from the driver’s seat to show how one reckless decision can spiral into a collision, arrest, court case, and prison sentence.

👮‍♂️ As police step up enforcement through Operation Limit, fleets must strengthen their commitment to compliance, safety, and proactive driver management.

In this video, Think! covers:

✔️ Why drug-driving is rising
✔️ Key facts behind the THINK! campaign
✔️ How the police are increasing roadside checks
✔️ Why younger drivers are a growing risk

Why it matters

Drug-driving risks your drivers, your vehicles, your O-licence, and your reputation. One impaired driver can change everything — but one strong policy can prevent it.

Stay safe. Stay compliant. Stay Fleetmaxx.

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