Скачать или смотреть How to Build Company Culture During COVID-19 Pandemic

Today we're going to discuss why it's so important to protect and even build company culture during the COVID-19 pandemic. Make sure that you stick around till the end of the video when we share 3 practical tips on how your company can do this.

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So let's dive into today's topic. How do you protect, and even build company culture during these challenging times? For some companies, it's a challenge to even keep the doors open. So why should we worry about company culture?

Here's why:

The pandemic is going to show us which companies "talk" good culture, vs "walk" good culture. The companies that "walk" good culture will have first dibs on the best available talent after the pandemic is over. The companies that just "talk" good culture will be the one's that provide that talent. After all, who wants to work for a company that would much sooner sacrifice you than profits?

Just because times get hard, doesn't mean that gives us an excuse to throw away our values. I understand that it can get to the point in which we have no choice but to let good people go. But many companies are doing that prematurely. Meaning, if they are not currently profitable, or worse, less profitable than they were, they are letting people go in the name of COVID-19.

Other companies are standing out like the superstars that they are. Companies like Southwest Airlines. Even with the extreme economic pressures that the airline industry has faced during this pandemic, Southwest Airlines has announced that they will not be laying off anyone for the rest of 2020. This is in stark contrast to their competitors that have already sent out warnings of impending layoffs. There is something to be said about a company that is willing to lose 20 million dollars per day, just so that their people don't have to suffer.

What do you think that this is going to do to their already stellar culture once we get on the other side of the COVID pandemic? Whatever "culture" the other airlines had, will be lost. And where will all the good, available talent want to work? Southwest Airlines.

Now I'm not saying that good companies won't eventually get to that point. What I am saying is, good companies are willing to sacrifice as long as they can to protect their team members.

Sometimes companies have to be creative to be able to do that. At Southwest, for instance, 17,000 team members volunteered for separation packages and extended time off. And why would they do that? So that their teammates, that may not be able to afford it, don't have to. This is what a great culture inspires in their people. When the company is willing to sacrifice, the team will join in and do what they can to help. This is company culture. This is family.

And now here are 3 practical ways in which your company can help protect and build company culture during these challenging times.
1. Truly do everything that you can to prevent having to let people go.
a. If you have to let people go in the name of COVID, don't be posting open positions for outside talent. I’ve seen companies do this. It sends the wrong message to your team. Instead, give team members, at risk for losing their job, the option to retrain for those positions if at all possible.
2. Be as transparent as possible about the financial status of the company.
a. This will help people be more understanding about decisions that have to be made.
3. Include them in decision making.
a. This creates buy-in with whatever decisions have to be made. If labor cost has to be cut to prevent the company from going under, discuss options with them. Listen to their ideas. There are many creative ways to reduce labor cost such as extended unpaid time off. You can even allow team members to trade. For instance, if everyone has to take 4 weeks of unpaid time off, some team members could volunteer to take 6 weeks off so that others, that can't afford it, would only have to take 2 weeks off.
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