Скачать или смотреть Why Copying Big Brands Is Hurting Your CONTENT Strategy | Tyler Hakes Interview

Why do most content strategies fail - and what actually works in 2025?
In this episode of The Fine Line, Filestage's Nicki sits down with Tyler Hakes, founder of the $1.5M agency Optimist and creator of the TOFU content marketing community. They dive deep into strategy, distribution, metrics, and how to avoid the biggest mistakes in content marketing today.

Whether you're a solo marketer or leading a team, this conversation is packed with insights to help you think smarter about content — and get buy-in for it.

📌 Chapters:

00:00 – Intro
00:54 – How Tyler got into content marketing
2:09 – The biggest content “best practice” that’s actually harmful
4:35 – The problem with content sprawl
5:49 – What a real content strategy looks like
7:07 – Questions to keep your team focused
9:48 – Distribution vs. repurposing in 2025
13:48 – How to pick the right channels
14:44 – Planning content with distribution in mind
15:43 – Do you need to pivot from SEO?
17:01 – Why community-based marketing matters
19:12 – Proving content ROI (and why it’s so hard)
20:58 – The danger of Frankenstein content
23:27 – What metrics actually matter now
26:26 – AI, LLMs & influencing what ChatGPT says
27:49 – What marketers love most about Tyler’s course
28:59 – Where to find Tyler & TOFU

🔗 Connect with Tyler Hakes
→ TOFU community: https://jointofu.co
→ Optimist agency: https://yesoptimist.com
→ Tyler on LinkedIn:   / tylerhakes  

🎬 About Filestage
Filestage is the online proofing software that helps teams review and approve content faster – from first draft to final sign-off.

👉 Try Filestage free: https://filestage.io

📩 Subscribe to The Fine Line newsletter for smart takes on content, marketing, and feedback: https://filestage.io/blog/

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