Скачать или смотреть Retail Media Networks That Scale | Expert Panel at Retail Media Summit Poland (Footprints AI)

Recorded at Retail Media Summit Poland by Footprintrs AI, this panel discussion brings together senior retail media leaders to explore what it really takes to build retail media networks that scale.

Moderated by Paul Gheorghiu, Co-Founder of Footprints AI, the conversation focuses on the strategic, organizational, and data-driven foundations required to turn retail media into a sustainable growth engine for retailers and brands.

🎙 Panelists:

• Raimund Bau, CEO & Co-Founder, Verve
• Gaëtan Pacton, Former CEO, Profi (Ahold Delhaize)
• Hannah Kmoch, Head of Revenue, OBI
• Colin Lewis, Retail Media Works

The panel covers key topics such as:
• Strategic vs. tactical approaches to retail media
• Turning first-party data into actionable audiences
• Aligning commercial, marketing, and digital teams
• Endemic vs. non-endemic advertising opportunities
• How data, AI, and in-store activation drive real impact

A must-watch session for retailers, brands, and agencies looking to understand how retail media can move beyond inventory and become a scalable, high-margin business model.