Скачать или смотреть [EP.5] 🇧🇷 Inside Brazilian Beauty: Innovation in Haircare

In this episode of Provitalks, Clara and Eloi explore one of the most dynamic and creative beauty markets in the world: Brazil. A country where hair is not just beauty it’s identity, diversity, and innovation.

🗣️ SPECIAL GUEST
Joining them is Roberto Monteiro, Managing Director at Provital do Brasil, who shares his deep insights into how Brazilian consumers, culture, and science are redefining the global haircare industry.

✍️ MAIN TOPICS

00:00 Intro
01:20 Guest introduction
06:20 Why Brazil is a global leader in the haircare market.
09:10 How diversity and identity drive innovation in product development.
17:52 The impact of natural and sustainable cosmetics in Latin America.
28:27 Skinification of haircare: the science of scalp and sensorial results.
29:40 The role of biotechnology and personalization in future formulas.
34:33 Provital’s C-House, a hub for sensorial testing and co-creation.
46:57 The challenges and opportunities shaping the next decade of beauty in Brazil.
54:40 Quick Questions


🔔 LISTEN AND SUBSCRIBE
Discover how Brazil’s passion for beauty, diversity, and innovation is shaping the future of global haircare. Don’t forget to like 👍, share, and subscribe for more inspiring conversations about science, sustainability, and cosmetic innovation.

🎧 ABOUT PROVITALKS – The Provital Podcast
Where innovation, sustainability, and science meet the future of beauty.
🌐 Website: https://media.weareprovital.com/provi...
🎧 Spotify: https://open.spotify.com/show/1NZPZCg...
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#Provitalks #HaircareInnovation #BrazilianBeauty #CosmeticScience #SustainableBeauty #FutureOfBeauty #Dermocosmetics #BiotechBeauty #GlobalBeauty #Provital