Ep 218: The History of Altra Shoes

Golden Harper’s expertise lies in handling running injuries, complicated shoe situations and trail running. He attended Orem High School. He has two amazing runner parents and 3 fast little sisters and couldn't ask for better. They're all wonderful. His interests include playing the guitar and writing songs, photography, fastpacking/backpacking, showshoeing, trail running, surfing, going to concerts and recording them, cooking, camping, and going to as many mountain tops and beautiful, breathtaking places as possible. His favorite book is The Other Side of Heaven. His favorite magazine is Trail Runner. Post-college did trail/mountain/ultra racing after finishing up running cross country for BYU-Hawaii.

Golden amassed over a decade of experience managing Runner’s Corner in the Wasatch Mountains before creating and founding Altra in 2009.

Listen to this episode of The MOVEMENT Movement with Golden Harper about the history of Altra Shoes.

Here are some of the beneficial topics covered on this week’s show:
- How minimalist shoe stores prioritize teaching customers efficient running techniques.
- Why footwear design significantly influences your running mechanics and long-term joint health.
- How zero drop shoes led to improved running form and fewer injuries.
- How many in the footwear industry prioritize financial gain over consumer health.
- Why starting a footwear brand involves resisting already establishing brands and marketing constraints.

Connect with Golden:
Guest Contact Info
Facebook
facebook.com/PRGearSports

Links Mentioned:
prgear.co


Connect with Steven:
Website
Xeroshoes.com
Jointhemovementmovement.com
Twitter
@XeroShoes
Instagram
@xeroshoes
Facebook
facebook.com/xeroshoes