Скачать или смотреть The Evolution of Influencer Marketing 📈

In this video, I dive into the fascinating world of influencer marketing, tracing its evolution from traditional celebrity endorsements to the rise of social media influencers. I highlight how brands like Nike leveraged athlete endorsements to create massive personal brands, and I discuss the importance of building your own platform, such as a website or email list, to maintain control over your audience. I encourage you to think about how you can funnel your audience from social media to a space you own. Please let me know if you're interested in exploring this further!

#influencermarketing #contentstrategy #digitalmarketing

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In this video:
00:00 Introduction to Influencers
02:00 The Rise of Athlete Endorsements
06:00 The Impact of Social Media
11:38 Building Your Own Platform
16:03 Future of Influencer Marketing

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Chris Milton has an endless entrepreneurial spirit that becomes the DNA of every project and business that he works on. Currently, Chris is the founder and CEO of 323 Media, the parent company of two marketing agencies, Content Machine and Super Social Media. He shares every process and strategy through workshops, mentorship, online courses and content.

Inspired to help others chase their dreams and start businesses, Chris Milton works with students, founders and start-ups to get them headed in the right direction. He sits joins his clients in their board meetings to ensure marketing objectives are aligned with the direction their organizations are headed.

In an effort to share more of his growth marketing mindset, Chris created Tactics of Marketing a toolbox of resources for professional marketers, business owners, entrepreneurs and marketing agency owners. The foundation of Tactics of Marketing is the micro-podcast that is on its way to have 1000 episodes giving answers to marketing questions.

Chris is an entrepreneur who has seen a fair share of lessons learned, highs, lows and success. In addition to the agency work, Chris speaks to groups about their marketing process and approach to growth. He advises business owners who are looking to grow or sell their business. He participates on an education advisory committee at his former university, and volunteers as a baseball and soccer coach.

Beyond business and marketing, Chris and his wife have three daughters, all who love adventures, sports, music and learning.

Always trying to be his own case study, follow along for more.

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