Скачать или смотреть Stop Ignoring This Metric! Why CTR is the Secret to Scaling on Amazon in 2026

If you’re running Amazon ads and only tracking ROAS, ACOS, TACoS, clicks, and impressions you're missing a key metric that decides whether shoppers even click your ad: CTR (Click-Through Rate).

In this video, we break down:
What CTR is (Clicks ÷ Impressions) and why it’s a must-track metric
How CTR signals ad relevance + how compelling your listing on the search page looks
What impacts CTR on Amazon: title, main image, price, rating, reviews, deal tag, coupon, and competitor comparison
Why CTR matters before product page metrics—and what to fix if your CTR is below category benchmark

👉 Action step: Start tracking CTR daily/weekly and compare it with your category average. If CTR is weak, focus on improving the search-page conversion triggers first.

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