The Price War: Mahindra Launches XUV 3XO At Rs 7.49 Lakhs, Undercuts Brezza & Nexon On Pricing

Mahindra & Mahindra Ltd. has dropped the XUV 3XO in a crowd of sub-compact sports utility vehicles, a segment that has so far eluded the country’s biggest SUV maker in terms of revenue. “This is one segment where we are not leaders,” Rajesh Jejurikar, chief executive of M&M’s automotive division, told NDTV Auto’s Mugdha Mishra on the sidelines of a launch event in Nashik on Monday. “The XUV 3OO was the No. 5 player in the segment last year. We want to be at the top, or near the top, by volume.”

#mahindra #suzuki #xuv

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