Скачать или смотреть Controversy + Consistency = Mindshare

You don’t get mindshare by chasing views—you get it by being the thing people talk about at lunch. Roy Lee, the founder of Cluely explains why virality comes from two levers: be controversial enough to spark conversation, and be consistent enough to stay in it. Discord isn’t “cool” by accident; it’s embedded in culture. That’s the game MrBeast, the Paul brothers, and Charli mastered: do memorable, talk‑worthy things again and again until you’re unavoidable.

In this clip from the Sourcery podcast: how to engineer lunch‑table dominance, why safe content dies, and the compounding effect of being talked about over and over.

• Controversy → conversation starters
• Consistency → cultural memory
• Mindshare → become the default

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Mindshare, Virality, Controversial Content, Consistency, Lunch‑Table Marketing, Culture Hacking, Brand Cool, Discord Community, MrBeast Strategy, Paul Brothers, Charli Damelio, Talk Value, Retention Strategy, Distribution Flywheel, Creator Growth, Content Strategy, Attention Engineering, Social Psychology, Repeatable Formats, Clip Marketing, Short‑Form Video, YouTube Shorts Strategy, Creator Virality, Audience Psychology, Storytelling, Distribution Science, Growth Loop, Algorithm Signals, Watch Time, Hook Rate, Save & Share Triggers

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