Скачать или смотреть Harvest Hangover with Lune Rise Farms | Episode 69

In this episode of Legacies, host Tom Ritchie sits down with Marty and Chris (CJ) Johnston of Lune Rise Farms to unpack the full journey of building a cannabis farm from the ground up.

From saving their family farm, pivoting through Health Canada’s licensing changes, and surviving COVID construction delays, to pheno-hunting 42 strains and navigating frost, this episode is a masterclass in perseverance. The brothers share what it really takes to grow outdoors at scale, why genetics are everything, and how they approach wholesale vs. retail with a small but mighty team.

They also dive into expansion, the brutal realities of harvest season, and what it means to stay true to quality when the market pushes you to chase the next shiny thing.

If you’ve ever wondered what it actually takes to build and run a cannabis farm, this one is packed with lessons (and laughs).

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Connect with the Tom:   / thomas-w-ritchie  
Lune Rise Farms: https://lunerisefarms.com/

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00:00 - Welcome to Legacies & Intro to Marty and CJ
01:30 - The Family Farm & Origin of Lune Rise
05:00 - Health Canada Licensing Pivots
07:24 - Outdoor vs. Indoor Growing Decisions
08:40 - COVID Construction Delays
11:29 - The First Test Results Scare
13:07 - Lessons from Year One & Genetic Trials
15:20 - How Lune Rise Selects New Genetics
18:49 - Building Slowly & Methodically
23:06 - Launching Products & YouTube Series
26:20 - From 3 SKUs to 13 SKUs
29:43 - Sticking to Strengths: Live Resin & Hash
33:48 - Wholesale vs. Retail Strategy
37:34 - Building Trust in Wholesale
40:12 - Experience at KIND & OCS Support
44:59 - The Brutal Reality of Harvest Season
48:36 - Expansion Decisions & Future of Lune Rise
53:01 - Closing Thoughts